About the Client – Light House Properties
Light House Properties is a reliable and community-focused local real estate company in Visakhapatnam. They specialize in helping buyers, sellers, and investors with personalized property solutions for residential, commercial, and rental needs. Their vision is to make real estate transactions transparent, stress-free, and client-centered by leveraging deep local market knowledge and professional service.
🌟 Project Details: Light House Properties – Visakhapatnam
Website: https://www.lighthousepropertis.com
Client Location: Visakhapatnam, Andhra Pradesh, India
Project Duration: February 2024 – June 2024
Project Completion: June 2024
Service Provider: Amaris Brand Creation
Business Type: Local Real Estate Business
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Explore Lighthouse Properties
Website designed and promoted by Amaris Brand Creation
Services Delivered by Amaris Brand Creation
The Challenge
🌐 1. Website Design & Development
- Modern Design: A professionally designed website with a clean layout, optimized for property browsing and lead conversion.
- Responsive Design: Seamless functionality across mobile, tablet, and desktop devices.
- Property Listing System: Integrated real-time listing sections with filters, categories, images, and inquiry options.
- Local SEO Integration: Boosted visibility through strategic placement of Visakhapatnam-specific keywords and metadata.
2. Brand Strategy & Identity
- Local Positioning: Positioned Light House Properties as a trusted local brand for real estate services in Vizag.
- Brand Visuals: Created a cohesive color palette, typography style, and brand messaging aligned with real estate professionalism.
3. Content Writing
- Website Copywriting: Crafted clear, engaging, and SEO-friendly content for all website sections, including Home, About Us, Services, Property Descriptions, and Contact.
- Localized Messaging: Wrote content tailored to the Visakhapatnam audience with a tone of trust, reliability, and clarity.
- SEO Content Strategy: Developed keyword-optimized content to support organic traffic and search visibility.
- Call-to-Action (CTA) Writing: Effective CTAs added throughout the site to increase lead conversions and engagement.
4. Graphic Design
- Marketing Materials: Designed print-ready brochures, digital banners, flyers, and signage for local promotions.
- Property Showcases: Created branded templates for sharing property images and info on social platforms and WhatsApp
- Custom Icons & Illustrations: Developed icons and visual elements that aligned with the Light House Properties branding.
5. Social Media Marketing & Management
- Platform Setup & Branding: Optimized business profiles on Facebook, Instagram, and LinkedIn.
- Content Planning: Developed and executed a monthly content calendar with educational, promotional, and local real estate updates.
- .Lead Generation Ads: Created targeted Facebook and Instagram campaigns to capture quality leads in the Vizag area.
- Community Engagement: Shared local area highlights, property advice, and client testimonials to connect with local audiences.
6. Digital Marketing
- Google My Business Optimization: Enhanced visibility on Google Maps with accurate business info, services, and images.
- Search Engine Optimization (SEO): Implemented on-page SEO techniques including keyword placement, alt tags, headings, and speed optimization.
- Google Ads Campaigns: Ran localized paid ad campaigns to attract property buyers and sellers searching for homes and investments in Visakhapatnam.
- Performance Analytics: Provided monthly reports tracking web visits, ad reach, lead submissions, and user engagement.
7. Local Business Focus
- Specialized in Visakhapatnam Real Estate: Tailored marketing and content to neighborhoods such as MVP Colony, Gajuwaka, Seethammadhara, and Madhurawada.
- Offline & Online Integration: Designed digital materials that could be used for in-person consultations, walk-ins, and local print advertising.
- Real-Time Local Updates: Social content and website listings were kept updated with relevant local market data and property availability.
📌 The Result : Business Impact
✅ Final Outcomes
- 🌐 Professional Web Presence: Established a polished, functional real estate website catering to Vizag clients.
- 📲 Strong Local Engagement: Built a loyal social media audience and generated quality leads from within the region.
- 💼 Trusted Brand Identity: Developed a consistent and credible brand look, tone, and strategy aligned with client trust.
- ✍️ Compelling Content: Clear, conversion-optimized, and informative content across the entire digital ecosystem.
🚀 Powered by:
Amaris Brand Creation
Your Partner in Branding, Web & Digital Excellence
📍 Based in Visakhapatnam | Serving Local & Global Brands
Services:
🌐 Web Design & Development
📣 Digital Marketing
🎨 Graphic Design
📈 Brand Strategy
✍️ Content Writing
📱 Social Media Marketing & Management
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