Project Details:

TesseractApps – Web Design & Graphic Design Project

We design solutions that elevate brands and foster growth. From unique branding and web design to digital marketing, we deliver impactful and engaging experiences that connect with audiences.

tesseractapps - web design - graphic design project by amaris brand creation
Client:
Tesseract Apps Pty Ltd, Australia
Category:
Web & Graphic Design, SEO, Advertising, UI/UX
Start Date:
June 20, 2024
End Date:
Jan 10, 2025
Tag:
Web & Graphic Design, UI/UX, Marketing
Budgets:
$3250 USD

About the Client

TesseractApps is an Australian-based tech company providing cloud-based solutions for NDIS providers, payroll services, and consultancy firms. Their platform helps streamline operations, ensure compliance, and enhance service delivery across various sectors.

Project Details: TesseractApps – NDIS Software Provider

Client: TesseractApps Pty Ltd, Australia
Website: www.tesseractapps.com.au

Website Preview

Preliminary Design or Layouts

Before diving into full development, I created detailed design mockups and layout concepts to align with Tesseract Apps’ brand identity and user goals. These included:

🖼️ 1. Homepage Layout

  • Hero Section with a bold call-to-action and brand messaging
  • Overview Cards for core services: NDIS, Payroll, HR Management
  • Client Testimonials and key metrics (retention rate, uptime, etc.)
  • Sticky Navigation Bar with smooth scroll

📱 2. Mobile-Responsive

  • Prioritized key interactions for NDIS providers on-the-go
  • Streamlined content blocks for fast load times and usability
  • Created adaptive components for seamless transitions across devices

🧭 3. Application UI Layout

  • Dashboard with easy access to participant records, payroll, and schedules
  • Color-coded modules for different service areas
  • Modal-based navigation for rapid task switching
  • Clean, accessible design for all user levels (WCAG compliance considered)

🧩 4. Graphic Design Previews

  • Expo banners in large format (2m+)
  • Brochure layouts using grid systems for readability
  • Social ad templates with interchangeable branding elements

🎬 5. Video Content Storyboards

  • Scene-by-scene breakdown of reels and shorts
  • UI overlays to highlight app functionality
  • Text animations and callouts designed in After Effects

The Challenge

Working with Tesseract Apps came with unique challenges, starting with designing a user-friendly interface that complied with complex NDIS regulations. I tackled this by researching industry workflows and simplifying the UI for diverse users. Mobile optimization was critical for field staff, so I adopted a mobile-first design to ensure seamless on-the-go access.

Communicating complex features like payroll automation in a simple, visual way required thoughtful UI/UX design and supporting video content. Tight expo deadlines pushed me to streamline video production with reusable templates and fast client feedback loops. Finally, improving SEO in a competitive niche involved targeted keyword research and on-page optimizations to boost visibility and lead generation.

What We’ve Done

I worked closely with Tesseract Apps to elevate their digital presence, enhance brand perception, and support business growth through a cohesive digital strategy.

💻 Website Design & Development

Designed and developed tesseractapps.com.au with a focus on:

  • Clean, intuitive UI/UX
  • Mobile responsiveness
  • SEO optimization to increase search visibility

🧠 UI/UX for Core Application

  • Designed user interfaces and coded front-end elements to ensure seamless app interactions
  • Created scalable components for efficient updates and improved usability

✨ Graphic Design

  • Delivered end-to-end creative assets for both print and digital, including:
  • Brochures, flyers, social media ads, expo banners
  • Branded visuals for national events and client campaigns

🎥 Video Content Creation

  • Produced reels, shorts, and promotional videos to highlight app features and services
  • Supported marketing at major expos like:
  1. Sydney Disability Expo
  2. Melbourne Disability Connection Expo
  3. Brisbane Care Expo….

📈 Advertising, Marketing & SEO Support

  • Conducted competitor analysis and market research (Advertising & keywords)
  • Developed advertising strategies and implemented on-page/off-page SEO to boost organic reach

📌 The Result : Business Impact

My work directly contributed to Tesseract Apps achieving:

  • 100% client retention rate
  • 99.99% service uptime
  • 4.9/5 average client satisfaction rating
  • Enhanced visibility and lead generation at major industry expos

🛠 Tools & Technologies Used

  1. Webdesign Software:  PHP, Js, Html, Css, Java…..etc
  2. Graphic Design:  Adobe Photoshop, Illustrator, Canva
  3. UI/UX: Figma & Adobe XD, Html, Js, Css…
  4. Digital Marketing: Plugins, Keyword finder tools, Semrush, Ahref, Moz, …..
  5. Video Editing: Adobe Premiere Pro, Adobe After Effets, Davinci Resolve, Canva
  6. Advertising: Google Platform

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