About the Client
Thereef is a luxury gated community project located near Krishnarayapuram Junction, Visakhapatnam. Promoted by Light House Properties and developed by 99Treez Company, this premium residential project offers spacious 2, 2.5, and 3 BHK apartments spread over 2.5 acres with 45% open space, unit sizes ranging from 1017 to 1504 sq.ft., and a 7500 sq.ft. clubhouse with lifestyle amenities.
Project Details: Mega Gated Community Residential Apartments
Client: Light House Properties – Promoters & Developers, Visakhapatnam
Developer: 99Treez, Bangalore
Website: www.thereef.in
RERA Registration: P03240213711
Approval: GVMC Approved
Website Preview
Preliminary Design & Layouts – Thereef
Before diving into full development, I created detailed design mockups and layout concepts to align with Light house Properties& 99treez for about Thereef Project – brand identity and user goals. As part of the initial creative phase, we developed:
- Website wireframes with user-friendly navigation and lead capture focus
- Visual branding concepts (colors, fonts, icons) reflecting luxury living
- Marketing collateral drafts including brochure, flyer, and hoarding layouts
- Social media post layouts for a cohesive digital presence
These early-stage designs helped align the vision, streamline execution, and ensure brand consistency across all platforms.
The Challenge
The key challenge was to establish a premium digital identity for a new real estate project in a highly competitive Visakhapatnam market—from scratch. With limited initial brand presence and awareness, we had to:
- Differentiate The Reef from other gated communities in the area
- Communicate luxury, space, and trust to a digitally-savvy audience
- Generate quality leads in a short time frame for an early sales push
- Design a responsive, high-performance website with strong visual appeal
- Maintain consistent branding across online and offline channels
What We’ve Done
Amaris Brand Creation OPC Pvt. Ltd. delivered an end-to-end digital and creative solution for The Reef project, including:
- Website Design & Development
Created a sleek, responsive website with interactive layouts, mobile optimization, SEO integration, and lead generation tools. - Graphic Design & Branding
Designed brochures, flyers, hoardings, social media creatives, and presentation decks—all aligned with the project’s luxury positioning. - Digital Marketing
Planned and executed lead-generation campaigns across Google, Facebook, and Instagram using targeted ads, engaging creatives, and performance tracking. - Search Engine Optimization (SEO)
Implemented on-page, technical, and off-page SEO strategies to improve search visibility and drive organic traffic. - Preliminary Design & Layouts
Developed wireframes, brand concepts, and content drafts to ensure design direction aligned with client goals and market expectations.
📌 The Result : Business Impact
Our integrated digital strategy delivered strong, measurable outcomes for The Reef:
- Increased Brand Visibility
Established a strong digital presence in the competitive Vizag real estate market. - High-Quality Lead Generation
Consistently delivered qualified leads through targeted ad campaigns and optimized landing pages. - Improved Website Engagement
Users spent more time on site, with a higher interaction rate thanks to responsive design and clear CTAs. - Stronger SEO Performance
Achieved improved search engine rankings, increased organic traffic, and better local search visibility. - Consistent Brand Identity
Unified branding across digital and offline platforms strengthened trust and recognition.
